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Episodes
Madame Alexander Turns 100! A Chat with David Morgenstern
March 10, 2023
We kick of season five of The Playground Podcast with Madame Alexander's VP of sales, David Morgenstern. Richard, Chris, and guest host Chris Bensch from The Strong Museum of Play chat about this history, the legend, and what's new for the next chapter in the life of this iconic brand.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council.
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Report from Hong Kong: Direct from the Toys and Games Fair
January 13, 2023
Chris was back in Hong Kong for the 49th annual Toys & Games Fair… for the first time since 2020. Listen to what’s going on at the Fair—and hear the folks who are making the most of this transitional edition.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council.
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Getting Ready for Nuremberg: Christian Ulrich of Spielwarenmesse
January 6, 2023
Richard and Chris talk to Christian Ulrich from Spielwarenmesse about the upcoming Nuremberg Show. What’s new, what to expect, and the general excitement of gathering once again at the world’s largest Toy Fair.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council.
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2022 In Review: Our 4th Annual Discussion
December 29, 2022
Richard and Chris talk with John Baulch from Toy World UK and James Zahn from The Toy Book for our 4th Annual year-end conversation. From inventory levels to new challenges, to the potential for the revitalized Toys "R" Us, to, of course, the issue of Toy Fairs, the panel looks back at 2022 and ahead to 2023 and beyond.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Beacon Media Group and the Hong Kong Trade Development Council.
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Slaying Social Media: Josh Loerzel & Sky Castle
December 13, 2022
Richard and Chris talk to Josh Loerzel of Sky Castle Toys about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed the landscape for the trade? Josh will clue you in.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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100 Years of Fun: Jim & Donna Pressman on Their New Book
December 7, 2022
Richard and Chris talk with Jim and Donna Pressman about their new book, A Century of American Toys & Games: The Story of Pressman. They talk about the company's colorful history over the past century. It was a labor of love, and it's an important book for anyone who loves toys...the process all started with an elephant.
After you listen, you'll want to buy the book. It makes a great holiday gift for anyone who loves toys. Click here to buy it on Amazon!
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Price Protection in a Competitive Environment: Ron Solomon of MAPPTrap
November 9, 2022
Richard and Chris talk to Ron Solomon, creator and CEO of MAPPTrap, an online software service that allows manufacturers to monitor compliance with minimum advertised pricing policies across all distribution channels (even ones they may not know about.) They discuss how it works, why it's important, and why the "race to the bottom" on pricing hurts manufacturers and retailers.
It's an important conversation that can help everyone in the merchandising area and an intriguing look at how Solomon and his team have effectively countered price cutting...and where everyone wins.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Isaac Larian: The Interview. Building a Life and a Business with a Passion for Play
October 25, 2022
Richard and Chris talk to Isaac Larian, founder and CEO of MGA. From his earliest days to having unprecedented success in the industry, Isaac talks about his vision, how he's built the company, worked with his team, and what the toy industry means to him. In this exclusive conversation, Isaac shares what it takes to make it in the toy industry, how it's a non-stop challenge, and why it's actually good to be paranoid. (It's a business strategy that drives non-stop innovation.)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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ASTRA: Toy Boats and the State of Specialty
October 14, 2022
Richard and Chris talk to Sue Warfield, president of ASTRA and board members Tom Rushton and Cassidy Smith about ASTRA's Toy Boat next February. Find out why this actually is a great opportunity to cost-effectively reach the specialty trade. Also, they talk about the state of specialty, particularly coming out of COVID, what specialty means today and the terrific opportunities for both retailers and manufacturers.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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More than a Blip: Building a Business on Classic Play
October 6, 2022
Richard and Chris talk to Bill Nichols and Peter Cmiel co-presidents of Blip Toys about their careers, their strategies, the benefits and challenges of just being a "Blip" on the radar of the toy industry (despite major successes) and how they manage to keep the company lean, creative, and successful. Plus, they chat about Chris's favorite active play toy of 2022.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Update on Toy Fairs: Kim Carcone of the Toy Association
September 7, 2022
Richard and Chris have a lively chat with Kim Carcone, EVP of the Toy Association about the current state of Toy Fair, the upcoming Dallas show, what's ahead for 2023, and new initiatives to make the show more useful and relevant than ever.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Validating STEM & STEAM: A Chat with The Good Play Guide
August 22, 2022
Amanda Gummer and Frances Cain from The Good Play Guide talk with Richard and Chris about their scientifically based accreditation program for evaluating toys for their potential to support STEM and STEAM learning. Beyond marketing buzzwords, this insightful conversation talks about the value of play, its role in learning...and why fun is an essential element of any toy that they validate.
With sound methodology and a dedication to children, they talk about what this can mean to parents, children, and manufacturers, including a new storefront on Amazon.com that will help consumers find toys that are appropriate for their kids.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Strategies for Growth in a Dynamic Market: A Conversation with Didier Pietri, CEO of Luki Lab & Strottman
July 11, 2022
Richard and Chris have an engaging Q&A with Didier Pietri, CEO of Strottman International and their new toy division Luki Lab.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Showcase Comes to the U.S.: A Conversation with Samir Kulkarni, CEO
June 28, 2022
After a successful 10-store pilot, the Canadian trend retailer Showcase is coming to the U.S., and that is big news for the toy industry. Richard and Chris talk to the retailer's CEO Samir Kulkarni about the store, their growth, their U.S. strategy and the unique and powerful combination of high tech systems and a deep understanding of trends to create a retail destination in malls across the U.S. Twenty-seven stores are planned for 2022 alone, with more to come.
It's a dynamic conversation that you won't want to miss. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Jeffrey Breslow: A Gamemaker's Life
June 14, 2022
Richard and Chris talk with Toy Industry Hall of Fame designer Jeffrey Breslow about his career, his time with Marvin Glass and Associates, and the inspirations and tragedies that shaped his career. "Brez," as he's known, entered the toy industry when Marvin Glass hired him on the spot. He spent the next 41 years developing games, and ultimately leading the company.
The conversation covers all that and more, as well as advice for young toy designers looking to enter the business. Breslow's book telling the full story A Gamemaker's Life will be out in August, and The Playground Podcast has an exclusive first look. Listen in! (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Private Label, New Materials: A Conversation with Chad Gharring of Boley
June 4, 2022
Richard and Chris talk with Chad Gharring of Boley about the dramatic rise of the company as a private label, brand building company and as an innovator in sustainability--and increasingly hot and important topic in the toy industry. They also talk about the advantages of being a Chinese/American hybrid company. You'll want to know more about this big and competitive company that, till now, has largely flown under the radar. (25 Minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Action Face CEO Kenny Davis on New, Interactive Virtual and Real World Platform
May 26, 2022
Richard and Chris talk to Kenny Davis, CEO of the start-up Action Face about the new platform that allows users to create avatars, action figures and much more using advanced scanning technology, right on the phone. They discuss the evolution of the concept, Kenny's background, and how managers can maximize the new virtual world of work. (22 Minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Aaron Muderick of the Toy Association on Toy Fair & More
May 16, 2022
Richard and Chris talk with Aaron Muderick, executive chairman of the Toy Association, about Toy Fair in New York in 2023, Dallas in 2022, and related issues. They also talk about the Association's efforts on lobbying and challenges and opportunities for the industry as it moves into a new era. Muderick's thoughtful and insightful comments make this a must-hear interview for this dynamic industry.
In The Endcap, Chris and Richard talk about a recent survey about price increases in the toy industry and what that may mean for the rest of the year ahead. (34 Minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Building a Global Brand: Star Stable Gallops Into the Toy World
May 9, 2022
CEO of Star Stable Entertainment Johan Sjöberg calls his game "World of Warcraft...for girls." The hugely successful game is now making its move into toys under a licensing agreement with Just Play. In this episode, Richard and Chris talk with Sjöberg about the development of the brand, how they engage with kids and the expansion onto iOS and Android platforms as well as the strategy that has made the game a hit in more than 180 countries.
In The Endcap, Chris and Richard have a serious talk about animated characters...and have a bit of fun as well. (31 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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Toy Industry History: Barry Schwartz on 50 Years of Making Hits
May 2, 2022
Richard and Chris talk to Barry Schwartz of Schwartz PR about his incredible career. From his start as a kid in vaudeville, Barry moved into PR (another kind of showbiz, he notes) and was the creative and PR force behind many hits of the mid-20th Century. From introducing LEGO and the Othello game to the United States, to launching Hello Kitty in America to the recent TOTY winner Create-A-Castle, Barry shares stories of how this happened and how the world of PR has evolved over nearly half a century. This is must-listen industry history, direct from someone who lived it and created it.
In The Endcap, Chris and Richard talk about the potential demise of The Star Ferry in Hong Kong. It's a lighthearted, but heartfelt, conversation about a fixture of Hong Kong, which may be going away. (40 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Beacon Media Group.
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What Disney's Current Situation Teaches Managers: Eric Pliner of YSC Consulting
April 10, 2022
In this important and insightful episode, Richard and Chris talk with Eric Pliner, CEO of YSC Consulting about what today's managers can learn from the current political, employee and public image crisis at Disney. Pliner's insights on the changing nature of ethics and employment are essential for anyone who wants to function effectively in the contemporary market. Pliner previously appeared on The Playground Podcast to talk about DEI programs. Now, he takes all of that information to the next level to help managers understand what's coming...and be prepared.
In The Endcap, Chris and Richard have some fun with a recent article posted on Global Toy News about the Top Retro Toys in the U.S. It's a lighthearted conversation in this serious time, and it reminds us of the joy of play. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Next Gen Genius: Yanofsky & Wiseman of WowWee
March 31, 2022
Richard and Chris talk to Andrew Yanofsky and Syndey Wiseman of WowWee, both second generation toy people. More than just a legacy, however, these dynamic professionals are at the forefront of product development, research, consumer knowledge and leveraging new media platforms to develop enthusiastic communities of consumers. Their great perspectives and insights and their passion for toys as a new generation of toy industry professionals make this a lively and informative conversation. You won't want to miss it.
In The Endcap, Chris and Richard talk about the implications for the global toy industry from the ongoing war in Ukraine. Over and above the human tragedy of this war, which of course is the main story, businesses are facing challenges that will last for years. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Jumping into the Toy Biz: An Interview with producer Brian Volk-Weiss
March 21, 2022
Producer Brian Volk-Weiss joins Richard and Chris for a second time. This time to talk about the launch of his new toy company Nacelle Toys. Brian is the producer of the successful Netflix series The Toys that Made Us and A Toy Store Near You, now entering its fourth season. In this lively conversation, Brian talks about the decision to roll out toys based on The Great Garloo, Robo Force and others...and the old schools "let's put on a show" passion that's driven this new venture. From trusting his gut to building a network of distributors, Brian is a classic toy impresario who's just going for it. Listen into this fun and fast-paced chat.
In The Endcap, Chris and Richard talk about the implication for Russia deciding to suspend IP rights for properties such as Peppa Pig and others and what that means for the global IP and toy markets. (25 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Jay Foreman: The Case for the September Toy Fair
March 7, 2022
In this special episode, Richard and Chris largely turn over the mic to Jay Foreman, chairman of the Toy Association Trade Show Committee. He lays out the case for the September Toy Fair in New York in light of the changing dynamics of the industry, the needs of manufacturers, buyers, and more, and the historic shift in the show that this move represents.
Foreman makes compelling cases and digs into the the benefits to the industry from the date and the venue. He adds that the change has been many years in the making as production and purchasing schedules shift along with the role of the show in the industry.
It's must-listen for people in the toy business. (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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The Power of Collecting: Christian Braun of hobbyDB
March 2, 2022
Richard and Chris speak with Christian Braun of hobbyDB, the global hobby and collectibles database about collecting, what creates value, and best practices for companies that want to be in the collectible or limited edition business. They talk about what makes this sector different from traditional toy development and marketing, and such issues as "completion" and the reality that sometimes building long-term value means leaving money on the table.
In The Endcap, Chris and Richard discuss recent news that the UN may limit petroleum-based plastic production, what that might mean, and a Spielwarenmesse survey of consumers in the EU about what is important to them in toys, particularly as the next generation of toy buyers confront and deal with the climate impact of plastics. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Take 10 | September Toy Fair: What it May Mean
February 24, 2022
This conversation about the recently announced move of New York Toy Fair to September 2023 looks at the challenges, opportunities and the industry-wide implications of this move. Richard and Chris talk about what it might mean for companies of all sizes and how the move reflects the dynamic toy business.
(10 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Puzzling Out the Business: An Interview with Thomas Kaeppeler of Ravensburger
February 24, 2022
Richard and Chris talk with Thomas Kaeppeler, president of Ravensburger North America about the puzzle business and more in this dynamic environment. From puzzler personas to the hit (non-puzzle) toy Gravitrax, Thomas provides insight, perspective and thoughts for the toy industry on the company's success.
In the Endcap, Chris and Richard talk about the move of Toy Fair to September in 2023, what that means for the industry, the show, and companies of all sizes. (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Toy Fairs, Retail & More: An Interview with Steve Markey of Hog Wild Toys
February 14, 2022
Richard and Chris talk to Steve Markey, newly named VP Sales and Marketing for Hog Wild Toys about the return of a Toy Fair in London, and what it means for the business, the emergence of alternative channels of retail, and the challenges and opportunities ahead in 2022.
In The Endcap, Chris and Richard talk about the ongoing issue of the fate of New York Toy Fair. Will it stay in NYC? When will it be? (30 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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The Strong Museum: Game On
January 31, 2022
In the second of their conversations recorded last November at The Strong Museum of Play in Rochesters, NY, Richard and Chris talk with games curator Nicolas Ricketts. Listen in as they talk about the histories of some of the games in the collection. From great stories about how the games were acquired to their impact on the culture, this lively conversation is a must-listen for anyone interested in game history.
In The Endcap, Chris and Richard discuss the 13 percent increase in retail sales recently reported for 2021 by the NPD Group...and what that really means in the context of the industry and inflation overall. (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Making Music: Sarah Baskin of Far Out Toys
January 24, 2022
Richard and Chris talk with Sarah Baskin, Vice President of Marketing Communications for Far Out Toys. She talks about the evolution of this "new type of toy company," their major investment in content and music, and has great tips fo companies looking to implement a content strategy in the current marketplace. Her insights and advice are invaluable, and you'll want to listen in.
In The Endcap, Chris and Richard talk about the five-year decline in China's birthrate, the aging of the Chinese population, and what that means for the toy industry...and the world. (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Strong Museum: The Doll Collections & The Power of American Girl
January 11, 2022
The Playground Podcast begins its fourth season with the first of a series of conversations with curators at The Strong Museum of Play, Richard and Chris talk with Michelle Parnett-Dwyer who oversees the doll collection. From the Edison talking doll to the newly inducted American Girl dolls, they discuss the history, significance and evolution of dolls in the culture and the collection.
In The Endcap, Chris and Richard discuss the new CEO at Hasbro, Chris Cocks, and how his arrival from the Pacific Northwest may impact Hasbro's culture and why his experience with Wizards of the Coast may be the ideal springboard for moving Hasbro ahead in a dynamic toy/entertainment environment. (28 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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2021 Year in Review: Second Annual Thought Leader Panel Discussion
December 20, 2021
Richard and Chris are joined by John Baulch of Toy World UK and James Zahn of The Toy Book to talk about the major issues of 2021: supply chain, consumer buying, inflation, toy fairs, and much more.
In this lively conversation, four of the toy industry's top thought leaders share their perspectives and insights on one of the most challenging years the toy industry has face and their outlook for what's ahead in 2022. (38 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Dan Yaccarino: Drawing on a Great Career
December 10, 2021
Richard and Chris talk with Dan Yaccarino, author, artist and creator of such shows as Oswald the Octopus and the Backyardigans. They talk about Dan's career, the state of kids' content and much more.
In The Endcap, Chris and Richard talk about the new Toys "R" Us, its potential and what success could mean for the business and invite CEO Yehuda Shmidman to come on the show and talk about his vision for reviving the iconic brand. (37 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Spielwarenmesse Update: A Conversation with Christian Ulrich
November 12, 2021
Richard and Chris talk with Christian Ulrich, one of the directors of the Spielwarenmesse, aka The Nuremberg Toy Fair, about the fair, what's ahead, what's new, outlook for attendance and, of course, safety protocols.
In the Endcap, Chris has another One-Minute Toy Story. He tells how the classic game Twister almost didn't happen. (19 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Making Amazon Work for You: A Conversation with Ryan Rollo of Channel Key
November 1, 2021
Listen in as Richard and Chris talk with Ryan Rollo, COO of Channel Key as they discuss the evolution of Amazon as a merchandising and advertising program and the ways in which toy companies can maximize their Amazon selling and promotion strategies. Channel Key has helped companies of all sizes grow their businesses exponentially on the platform (and Walmart.com, too), and Rollo shares insights, information, and his views on how online retailing has transformed the toy business.
In The Endcap, Chris and Richard talk about California's new law mandating gender neutral toy departments. What might that mean not just for California but for merchandising nationwide? (37 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Take 10: Remembering Brian Goldner
October 18, 2021
In this brief, special episode Richard and Chris remember Hasbro CEO Brian Goldner and discuss his impact on the toy industry, past, present and future. (6 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Jennifer Caveza: Otis College Prepares the Next Generation of Toy People
October 7, 2021
Richard and Chris talk with industry veteran Jennifer Caveza who has just taken over as chair of the toy design department at Otis College of Art and Design in Los Angeles. In this lively and entertaining conversation, Jennifer talks about her career, the school's success rate, the dynamic internship program and much more. This is must-listening for anyone interested in hearing about the most comprehensive undergraduate toy design program in the U.S., and the only one offering a BFA in toy design.
In The Endcap, Chris and Richard talk about the new deal between Amazon and LEGO, and what it might mean for the future of entertainment properties. (33 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Funko Games & Reuben Klamer: An Interview with Deirdre Cross of Funko Games and Remembering Reuben Klamer
September 22, 2021
Richard and Chris talk with Deirdre Cross, VP Funko Games, about the growth of the company, game development, licensing, and much more. In this spirited conversation, Deirdre talks about the hits, the misses and life in a game studio, now a part of Funko.
In The Endcap, Chris and Richard remember industry icon Reuben Klamer, all he contributed to the toy industry over the better part of a century, and a great story about his involvement with Star Trek from the earliest days. (33 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Jim Pressman Talks About a Lifetime of Play & Being Named to the Toy Industry Hall of Fame
September 14, 2021
Richard and Chris talk to Jim Pressman about his career spanning multiple decades--and Pressman the family company begun by his father in 1922. This is essential oral history about the toy industry, about Jim and both his parents who were dedicated toy people as well as how the company evolved through its sale to Goliath. You won't want to miss Jim's great storytelling and the tales behind a 20th Century success story.
In The Endcap, Chris and Richard keep the history going talking about the U.S. toy industry in the 1920s and how it grew and expanded. (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Trends in the Baby Business: An Interview with Rob Gardner of Joovy
September 2, 2021
Richard and Chris talk with Rob Gardner, founder and CEO of Joovy about the growth of his business, trends in the infant category and the changing marketplace as Gen-Z parents emerge as an economic force.
In The Endcap, Chris and Richard talk about Just In Time inventory management and how implementation since the 1970s may have played a role in the current supply chain disruptions...and what might be ahead. (31 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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The Power of Collecting: Jeremy Padawer, Part 2
August 11, 2021
In this In the second part of our interview with Jeremey Padawer of Jazwares, Richard and Chris talk about his role and passion as a collector. Understanding collecting as an investment and an asset class, Padawer has become one of the leading collectors of Pokémon in the world. He talks about his analysis of what to collect, how to project long-term value, and how companies can effectively develop collectible segments as a means of generating value and long-term engagement with a brand.
In The Endcap, Chris and Richard discuss the changes in the sales function within companies and what it means that sales forces are aging and that fewer people are looking to sales as a career. (27 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Jazwares and The Emergence of Toy Powerhouse: Jeremy Padawer, Part 1
July 27, 2021
Jeremy Padawer, a partner in Jazwares, talks with Richard and Chris about his stellar career that began in a kids' store when he was 16, progressed through Mattel and Jakks Pacific and later in Wicked Cool Toys, which was acquired by Jazwares.
Padawer brings his unique sensibility and great personality to an insightful conversation that covers his career, the current market situation, and the Jazwares strategy for growth as the company aims to be a billion dollar toy powerhouse. From leveraging properties to strategic thinking, you'll want to hear this.
Stay tuned for Part 2 of the conversation where Padawer will talk about the collectible business and his position as the world's largest Pokémon collector. (29 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Industry Update: An Interview with Steve Pasierb of the Toy Association
August 23, 2021
Listen to a frank conversation about the industry’s current status with Steve Pasierb, President, and CEO of the Toy Association. Richard and Chris discuss the situation of Toy Fairs in Dallas and New York (2022) and the growing importance of Los Angeles as a permanent and temporary location for the industry. Mr. Pasierb addresses the current shipping crisis and current legal and political issues that are having or could have implications for the industry as a whole. He also discusses the Toy Association’s efforts and its effectiveness with issues that may “fly under the radar” for many in the toy business.
In “The Endcap,” Chris and Richard talk about the Q4 holiday selling season and the challenges manufacturers of all sizes face as we confront another holiday season seriously impacted by the global pandemic. (37 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Social Media for Kids: Zigazoo is The Next Big Thing
July 6, 2021
Listen in as Richard and Chris talk with Zak Ringlestein of Zigazoo about this breakthrough platform that delivers a great social media experience for young kids. Too young for traditional social media? No worries. Zigazoo has kids covered in a safe, interactive environment where kids respond to challenges with videos of their own. Ringlestein has leveraged his experience as a teacher and tech entrepreneur to create a dynamic, engaging and age-appropriate experience where kids "feel big," and participate as creators. You'll want to know about this platform and what it means for tech-savvy kids.
In The Endcap, Chris and Richard talk about Chinese retailer Shein (pronounce she-in) as they stake a competitive claim in the U.S. market. (43 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Industry Veteran Andy Weiner on The Toy Foundation's Latest Initiatives and More
July 16, 2021
Richard and Chris talk with Andy Weiner, of Toy'n Around. Weiner is a 46-year veteran of the toy industry currently chairing the The Toy Foundation. They discuss the latest initiatives of the foundation, including diversity and outreach and talk about Andy's incredible career spanning four decades, the changes he's seen...and what he sees ahead.
In the Endcap, Chris and Richard talk about big changes at the Dollar Stores, what they mean for inflation, branding, and merchandising. (29 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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The Essential Element of Emotional Intelligence: Renée Adams on This Emerging Trend
June 23, 2021
Richard and Chris talk with certified Emotional Intelligence (EI) trainer Renée Adams about the importance of EI, how it contributes to child development, and what toy makers should know about building this learning into their toys. Adams talks about her newly launched line Hoppy & Poppie Pinkcheeks and how it helps children develop EI from the youngest ages. It's an important topic, particularly as we come out of the pandemic, and one which Adams says has many benefits for kids both socially and intellectually.
In The Endcap, Chris and Richard continue the conversation about supply chain issues, particularly the recent boom in container and shipping costs. What does it mean for 2021 and 2022, and are there longer term implications? (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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New Generation, New Markets: The Evolution of Madame Alexander
June 14, 2021
Listen in as Richard and Chris talk to David Morgenstern, VP of Sales for Madame Alexander. Over his 25-year tenure with Madame Alexander, Morgenstern has overseen the transformation of the company from a collectible business to a broad-based play doll company, which Madame herself intended when she started the company in 1923. Morgenstern recounts the history of the company and how the new lines, designs, and distribution channels reflect the needs of the Millennial mom.
In The Endcap, Chris and Richard talk about a new Axios study that ranks companies based on their reputations among consumers. Is this a meaningful data point, and what could it indicate about strategies for companies in a dynamic marketplace? (30 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Mia Galison of eeBoo: The Art of Creating Positive Play
June 3, 2021
Richard and Chris talk with Mia Galison, founder, president and creative director of eeBoo. Listen in on a conversation that recaps her inspiring story of how a mom who wanted to be present to her kids built a company that has been a mainstay in the specialty market, her journey, creative process, and more. From thoughts on positive parenting to opening up a who new business in adult puzzles during the pandemic, Mia is a classic entrepreneur, and a dynamic toy industry story.
In The Endcap, Chris and Richard talk about companies that are responding to social issues, and in particular products launched by LEGO and Mattel celebrating Pride Month. They discuss what it means, what it reflects in the culture, and implications for future generations of children. (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Chris Heatherly on Club Penguin, Roblox, NFTs and How Media is Evolving
May 21, 2021
Listen as Richard and Chris talk to Chris Heatherly, one of the leading technology innovators in the toy business about what's ahead in the space. Heatherly was one of the guiding executives behind Club Penguin after the Disney acquisition, and he has continued innovating in kids' tech developing and exploiting new platforms. He has powerful insight into what made Club Penguin the hit it was, its social impact, and how Roblox is picking up the engagement model. He also talks about the value and potential of NFTs and how entertainment and licensing will be impacted by all the current changes...and what lies ahead.
In The Endcap, Chris and Richard discuss the phenomenon of Dollar Stores and what those mean for toymakers and consumers. (37 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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The Power of PANKs: Melanie Notkin of Savvy Auntie
May 10, 2021
Richard and Chris talk with Melanie Notkin about her mission with Savvy Auntie, and the economic, cultural and emotional power of PANKs (Professional Aunts, No Kids). This powerful demographic is often overlooked by the toy business, and yet it's one that represents outstanding potential for driving toy sales... if they are acknowledged and addressed. Listen in on this lively conversation, and we promise you'll be inspired to find new ways to reach and engage this market segment that spends more than $250 per year per kid in their lives.
In The Endcap Chris and Richard continue the conversation, discussing the implications of new figures showing declining birthrates and fertility rates, what that means for the toy companies and ways to thrive in this dynamic market. (43 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Maximizing YouTube Advertising: Precise.TV
May 10, 2021 | Sponsored Episode
In this special episode, Richard and Chris talk to Christian Dankl and Holly Gibb of Precise.TV about their data-driven approach to YouTube advertising. They discuss how toymakers can maximize the company's targeting, creative and data collection to drive greater awareness and sales. In a competitive market, Christian and Holly discuss how to make budgets go further and why their approach works. As the company moves into the U.S., this is an insightful and informative conversation for anyone looking to make the most of their YouTube presence.(24 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Take 10: Potential Implications for The Toy Biz from Declining Birthrates
May 10, 2021
This short segment first appeared as the Endcap on our conversation with Savvy Auntie, Melanie Notkin.
Chris & Richard talk about new numbers on declining birthrates, implications for the toy industry and some ideas of how toymakers might respond to the changing market. (9 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Fandom, The Big Deal: Julian Montoya of The Noble Collection
April 23, 2021
Join Richard and and Chris as they talk with Julian Noble, senior vice president of The Noble Collection about the impact and opportunities of fandom in the licensing business. From prop replicas to "toylectibles," Noble's trademarked terms, consumers of all ages are interacting in properties in significant ways to express their love for properties and build communities. Hear how The Noble Collection has grown to be a major player in this category.
In The Endcap, Chris and Richard talk about emerging product trends for 2021, after having reviewed numerous lines and spoken with industry leaders. (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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The Power of Audio: Drew Vernon of Tonies
May 3, 2021
Richard and Chris talk with Drew Vernon of Tonies about the phenomenon of audio and the Tonies audio platform that's quickly becoming an international hit. From developing content, to marketing a high-end, "durable goods" toy, as Richard calls them, to the power of building a community, Drew, whose background includes a stint at LEGO and a passion for developing outstanding play experiences for kids, talks about the role the Tonies product plays in entertainment and education.
In the Endcap, we introduce a new feature: 1-Minute Toy Stories. If you've got a minute, you can get the history of Crayola Crayons. (28 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Looking Back. Looking Ahead. Celebrating Two Years of the Playground Podcast
April 16, 2021
For their 94th episode, Richard and Chris take a quick look back at the podcast and the insights shared by people from all parts of the toy industry. Looking ahead, they draw on an attitudinal survey from Global Toy News to see what may be on the horizon as the industry emerges from the pandemic. (24 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Running the Game: A Conversation with Filip Franke of Ravensburger
April 8, 2021
Richard and Chris catch up with Filip Franke, CEO North America and Global Head of Games for Ravensburger. It's an insightful conversation about games, puzzles, the pandemic, management styles and what's ahead for this rapidly growing company.
In the Endcap Chris and Richard have a lighthearted conversation about a serious business...what's up with these large container ships, such as the one caught in the Suez Canaland what does that mean for the supply chain. (39 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Getting Your Mojo On: A Conversation with Billy Langsworthy, Founder of Mojo Nation
April 1, 2021
Richard and Chris talk with Billy Langsworthy, one of the founders of Mojo Nation about the creation of his site, the inventor communities he serves, creativity, and what he sees as trends in the toy business. It's an engaging talk about what it means to be creative in the highly competitive and uncertain toy industry.
In The Endcap, Chris and Richard talk about the impact of Tik Tok as a communication and entertainment platform, how it's transforming marketing...and why some of the old rules still apply. (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and Chizcomm.
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Toikido Set to Launch: A Conversation with Founder Darran Garnham
March 24, 2021
Richard and Chris chat with Darran Garnham, founder of the new company Toikido about what it means to be "a new kind of toy company." They talk about Garnham's long experience in licensing, the current state of the business, and his highly anticipated launch of toys based on the social gaming phenomenon Among Us. Garnham's insights, passion, and experience, as well as his clear-eyed, strategic understanding of the current marketplace creates a lively and important conversation.
In The Endcap, Chris and Richard talk about an issue that's very much top-of-mind: sustainability. What does it mean for the toy business today...and moving forward? (43 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Toy Trends in China: A Conversation with John Tong & Jacqueline Vong
March 17, 2021
Join Richard and Chris as they talk with John Tong, managing director of King Bee Toys and Jacqueline Vong, co-founder and president of Playology International. The lively discussion covers the boom in online retail in China, the growth of streaming, and other trends shaping the dynamic toy industry in China currently. Both John and Jacqueline are deeply knowledgeable about what it takes to succeed in the Chinese toy market, and they share their experience and insight...including a revealing story about cultural differences.
In the Endcap, Chris and Richard look back at the year and how the toy industry has responded, changed and not only survived but thrived. (46 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Integrated Retail: Canada's Indigo Excels in Toys
March 8, 2021
Richard and Chris chat with Gail Banack, Chief Kids & Baby Officer at Indigo about the successful chain's integrated, omnichannel strategy that marries online and in-store to create a dramatic and profitable customer experience. Banack talks about her merchandising philosophies, why the company as been so successful and crafting a compelling, consistent brand presence that leads many consumers to call the retailer "their happy place." They explore how to balance specialty and mass-market toys in a dramatic, competitive and profitable offering.
In The Endcap, Chris and Richard toss around the idea of "shrinkflation" and what that might mean for the toy industry in the current economic climate.(39 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Trends in Play, Pandemic & Beyond: A Conversation of David Kleeman
March 1, 2021
Join Richard and Chris for an in-depth conversation with David Kleeman of Dubit Limited, a premiere, global market research and development company. Kleeman's broad experience in education and entertainment and his role as SVP Global Trends for Dubit make him uniquely qualified to discuss the state of play during Covid and beyond. The conversation covers the role of connected play, the emotional experience of play, social platforms (such as Roblox) and much more, all with a view to what can inform toy development and marketing in our dynamic world. Kleeman speaks and writes extensively on these topics, and this is your chance to hear his insights firsthand.
In The Endcap, Chris and Richard talk about the societal and play implications of removing the Mr. and Mrs. from the Potato Head brand. It may seem at first blush like a PR stunt, but it has much broader implications for kids and culture. (41 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Insights for Inventors and E-Commerce Marketers: A Conversation with Zack Pentecost of Zuru
February 22, 2021
Richard and Chris chat with Zack Pentecost, senior e-commerce manager at Zuru about the company's successful track record of building global brands and their impressive growth. Zack also heads up inventor relations for Zuru and talks about the company's approach to the inventor community and what they're looking for as the company continues to expand.
In The Endcap, Chris and Richard discuss the phenomenon of "social commerce," what it means and implications for retail going forward. (41 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Listening & Understanding Kids Helps Build Brands: A Conversation with Joel Silverman, Co-Founder of Kids Know Best
February 16, 2021
Richard and Chris talk to Joel Silverman, co-founder of the research company Kids Know Best about his unlikely path to running one of the leading global companies tacking kids in real time. They chat about the process, insights and how the company helps IP owners and toy companies get an edge in our highly competitive market.
In The Endcap, Chris and Richard toss around ideas about the potentially under-served convenience store retail channel? Are there untapped retail opportunities in the nearly 160,00 convenience stores in the U.S.? (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Technology, Media & Play: A Conversation with Gregg Stein, CEO of Skoog Media
February 8, 2021
Richard and Chris talk with Gregg Stein the CEO of Skoog Media about the company's first kid-facing, creative play platform and the co-development with Sesame Workshop. They talk about the growth of audio in children's media, how the product was developed and strategies for launch in a competitive market.
In the Endcap, Chris and Richard talk about Toys "R" Us withdrawal from the market and the opportunities for dedicated toy retail on a larger scale in the U.S., as well as the challenges of making it work. (24 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Behind the Scenes of a Streaming Series: A Conversation with Brian Volk-Weiss
February 1, 2021
Richard and Chris talk with documentary executive producer Brian Volk-Weiss (“The Toys that Made Us”) about his new series, “A Toy Store Near You." Mr. Volk-Weiss’ film takes viewers inside some of the most interesting toy collector stores around the world. From an innovative production methodology created in response to the Covid pandemic to the challenges of creating streaming content, Volk-Weiss lifts the curtain on this challenging but rewarding process of telling a meaningful story in the 21st century.
In The Endcap, Chris and Richard talk about doing business with Amazon, based on a recent survey conducted by Richard and Global Toy News, and conversations within the industry. (27 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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A Conversation with "The Toyologist, " Peter Jenkinson
January 25, 2021
Richard and Chris chat with Peter Jenkinson of Toyology. In a conversation recorded last December, they talk about the British toy market, Jenkinson's innovative marketing programs and what he sees as the trends shaping 2021 for toys and play.
In the Endcap, recorded January 25, Chris and Richard discuss the NPD report that the toy industry grew 16 percent in 2020, what that means and how this performance may shape the year ahead. (24 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Dimian: A Family Company in the European Market
January 18, 2021
Join Richard and Chris as they speak with Michele Roethling, vice president of Dimian about the 60-year old doll and plush company, the European market and current conditions. Michele is "toy industry royalty," born into the business his parents founded. Listen in to a conversation that covers design, production and the challenges of the current marketplace.
In The Endcap, Chris and Richard discuss the impact of returns on the marketplace and retail overall in 2020.(25 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Just Play: Co-Presidents Charlie Emby and Geoffrey Greenberg Talk Trends & 10 Years in Business
January 11, 2021
Richard and Chris talk with Just Play co-presidents Charlie Emby and Geoffrey Greenberg about the 10-year history of the company, the changing world of licensing and product strategy as well as how they've managed through the pandemic and what's ahead for the company 2021.
In The Endcap, Chris and Richard discuss LEGO's move into China with new, brick-and-mortar, experiential stores, as well as changes in U.S. retailing. (34 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Maximizing Digital Marketing: A Conversation with Cheyn Crangle of Margle Media
January 4, 2021
In the first episode of Season 3, Richard and Chris sit down with Cheyn Crangle of Margle Media, to talk about the white-hot topic of digital marketing in the current toy industry. From the evolution of his company to how he has crafted success and powerful ROI, Cheyn discusses the opportunities, strategies and investments that can make a significant difference in the effectiveness of campaigns.
One of the most dynamic, young marketing executives today, Cheyn provides insights and guidance that can help any marketer be more successful in their digital initiatives.
In The Endcap, Chris and Richard talk about the lifelong value of toy brands, citing a WWD article featuring recent guest Richard Dickson, president and COO of Mattel on Mattel Creations and the evolution of brands. (47 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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2020 Year In Review - Part 1: A Conversation with James Zahn and John Baulch
December 28, 2020
Richard and Chris talk with James Zahn of The Toy Book and John Baulch of Toy World UK about the year just passed, implications for the toy business, product, entertainment and more. Listen in as they discuss the changes that have happened this year, what it means for the toy business and what changes may become permanent. Then, stay tuned for Part 2, in which the conversation turns to what's ahead in 2021. (29 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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2021 Preview of the Year Ahead - Part 2: A Conversation with James Zahn and John Baulch
December 28, 2020
Richard and Chris continue the conversation with James Zahn of The Toy Book and John Baulch of Toy World UK as they look ahead at implications for the post-Covid world. From product categories to cultural changes to the seismic shifts in the entertainment and licensing businesses, they provide insights on topics that will affect the toy industry as it moves ahead into whatever the "new normal" may be. (31 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Supply Chain Deep Dive: A Conversation with Gene Seroka, Executive Director of the Port of Los Angeles
December 21, 2020
Richard and Chris talk to Gene Seroka, Executive Director of the Port of Los Angeles about the supply chain, port operations and how the toy industry can approach shipping and distribution more effectively. From background on the port to operations, the conversation covers the current climate, what to look forward to and a bit of historic perspective. It's important information for anyone involved in the toy industry as we seek to understand all elements of this complex process. (31 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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TAKE 10! Brief Toy Industry Conversations
What's Behind Rising Costs in China?
December 14, 2020
In this brief conversation Richard and Chris talk about rising costs in China, how they'll affect the toy business, and what a new administration may mean for Chinese/American trade relations. What's causing the increases, and will manufacturers have to absorb them, or are we about to see toy prices go up?
This conversation first appeared as The Endcap on our episode with Geoff Walker. (6 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Geoff Walker: The CEO of Kidcraft on Innovation & Passion for Toy Making
December 14, 2020
Richard and Chris talk with Geoff Walker, CEO of KidCraft about the evolution of the company on his watch, the power of, and need for, innovation in the current market and the process of building a dynamic team of creative toymakers. Find out what drives Geoff, how a youthful passion for comic books and a next door neighbor in the toy biz set him on his path.
In The Endcap, Chris and Richard talk about rising production costs in China, what's causing them, what they mean, and what's ahead for Chinese-American trade in the new administration. (44 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Trends, Insights & Powerful Research: A Conversation With Nick Richardson of Kids Insights
December 7, 2020
Join Richard and Chris as they talk with Nick Richardson, founder of Kids Insights as they talk about trends, the current kids' landscape, and Richardson's comprehensive approach to research. From global perspective to predictive modeling, Richardson and his team provide valuable information about consumption patterns, products, licensing and much more, all gathered from about a dozen major markets worldwide.
From how they collect data to management, this is a must-listen for anyone serious about finding out what is motivating kids and how the markets are being shaped in the pandemic.
In The Endcap, Chris and Richard have a semi-lighthearted conversation about extending the holidays to accommodate supply chain issue.
(44 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Gerrick Johnson: Inside the Analyst's Process
November 23, 2020
Gerrick Johnson, Toy & Leisure Analyst for BMO Capital Markets, is one of the most insightful, accurate and knowledgeable analysts covering the toy industry today. He's also a lot of fun. A lover of the toy industry and the people in it, Gerrick talks with Richard and Chris about his role as an analyst, what he sees as the trends for 2020 and into 2021 and how he thinks this very unusual year will finish out. Listen in and get some inside scoop on a process that is a blend of art & science.
In The Endcap, Chris and Richard talk about a recent survey that indicates that many independent toy stores may struggle or even close as they deal with the fallout of the pandemic...and what that means for the toy industry as a whole. (49 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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TAKE 10! Brief Toy Industry Conversations
Independent Toy Stores & the Pandemic
November 23, 2020
In this brief conversation, Richard and Chris discuss the implications of a survey suggesting that as many as, 1,800 independent toy stores in the U.S. may struggle or fold as a result of the Coronavirus pandemic. What does this mean for retail and toys? Listen in.
This conversation first appeared as The Endcap after the interview with Gerrick Johnson. (6 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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Jim McCafferty of JMP Creative: Talking Invention at the Magic Workshop
November 16, 2020
In an episode recorded back when we could still travel, Chris visited the Magic Workshop at JMP Creative in Irvine, California and spoke with president and CEO Jim McCafferty. The conversation ranged from invention to patents to creating dynamic partnerships with toy companies. Chris also found out why JMP has a spaceship in the offices.
In the Endcap, Chris is joined again by Richard and they talk about toy awards and hot toy lists, what they mean and how they support the toy industry.
Listen in for a fun and fast-paced episode. (40 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and Chizcomm.
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David and Goliath: Mr. Norman on How You Play the Game
November 9, 2020
Listen in as David Norman, president of Goliath Games, talks with Richard and Chris about his career, Goliath Games and its history, and some very topical insights about 2020 and looking forward to 2021. From development of product to dealing with dynamic supply chain issues, David talks about it all. Currently in more than 75 countries, Goliath is the third largest game manufacturer in the U.S., and a powerhouse for making kids laugh.
In The Endcap, Chris and Richard talk about international changes from the implications of the new lockdowns in the UK and Europe to what the growth of the Shenzhen region may mean for the future, international toy business. (41 minutes)
This week, we welcome new supporter Chizcomm, as well as ongoing support from Global Toy Experts and The Toy Guy.
The Playground Podcast is supported by Global Toy Experts and The Toy Guy.
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Crazy Aaron and an Empire Built on Putty
November 2, 2020
Join us for an insightful conversation as Richard and Chris talk about entrepreneurship and the growth of Crazy Aaron's Puttyworld. From an idle fiddling to a product, from the basement to a global enterprise, Aaron Muderick talks about how he's built his business, the challenges of tariffs and Covid and how he supports his community. It's a lighthearted talk about building an empire on putty, but it's anything but silly.
In The Endcap, Chris and Richard talk about Barbie and her evolution, and the forces of the market and innovation that drove the brand to a 29% increase in Q3 over last year.
The Playground Podcast is supported by Global Toy Experts and The Toy Guy.
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Kim Culmone: The Ultimate Designing Woman for Barbie and Mattel
October 26, 2020
You'll want to listen to this lively discussion as Richard and Chris talk with Kim Culmone, SVP, Global Head of Design Barbie & Fashion Dolls at Mattel. In this wide-ranging conversation, they talk about Barbie as a style icon, the importance of doll play, fashion and history. if you love Barbie, or if you're curious how a brand has survived for 62 years through all kinds of ups and downs (but up 29% in Q3 2020), this is the episode for you.
In the Endcap, Chris andRichard discuss the various retailer toy lists issue.
The Playground Podcast is supported by Global Toy Experts and The Toy Guy.
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TAKE 10! Brief Toy Industry Conversations
Hong Kong, Shenzhen and What Changes Mean for the Toy Biz (9 minutes)
October 20, 2020
In the wake of the postponement of the Hong Kong Toys & Games Fair, Chris and Richard discuss in this short conversation the implications for buying and the toy year, as well as what impact the rise of Shenzhen as an international trade show destination may have on the toy business.
This segment first aired as the Endcap in our interview with Chris Bensch about the Toy Industry Hall of Fame.
The Playground Podcast is supported by Global Toy Experts and The Toy Guy.
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The Toy Hall of Fame: A Conversation with Chris Bensch of the Strong Museum
October 19, 2020
Join us for a lighthearted and informative conversation as Richard and Chris welcome back a favorite guest Chris Bensch of The Strong Museum in Rochester to talk about the Toy Hall of Fame. Get some backstage stories of the push to include toys, what toys make and what don't and the celebration of play that's at the center of everything the Strong Museum does.
In the Endcap, Chris & Richard talk about the postponement of the Hong Kong Toys & Games Fair in 2021 and the larger issue of the emergence of Shenzhen as a toy destination and what that may mean for the industry in the future. (39 minutes)
The Playground Podcast is supported by Global Toy Experts and The Toy Guy.
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TAKE 10! Brief Toy Industry Conversations
No Schoolyard Play & Implications for Toys: The Conversation (6 minutes)
October 12, 2020
Chris & Richard talk about the implications for the toy business with the loss of word-of-mouth among kids in the schoolyard as education is increasingly remote.
This Conversation first aired as The Endcap in our interview with Richard Dickson of Mattel.
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Alan Dorfman of Super Impulse:
Building a Big Business on Tiny Toys
October 6, 2020
Richard and Chris chat with Alan Dorfman of Super Impulse about his career, how he became the biggest guy in miniature toys, and, of course, coping with the pandemic. Listen in for his insights on the power of creating and building a unique category in the toy biz over many years of success and the classic power of impulse toys for diverse audiences. He also talks about the revival of a 60s favorite Wacky Packages in a new format that's made a hit with kids in 2020.
In The Endcap, Chris and Richard talk about the implications of of the postponement of Spielwarenmesse in Nuremberg and the ongoing topic of how to manage marketing and sales in Covid world. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Richard Dickson, President & COO, Mattel: Insights on Play, Products and the Corporation
October 12, 2020
Richard and Chris talk to Richard Dickson, President & COO of Mattel and get his unique, inspiring and informative take on toys, play and the opportunities and responsibilities for Mattel in this dynamic time. From tools for parents to an organizational commitment to diversity to the launch of Mattel Creations, Richard's enthusiasm, vision and commitment to leading the world's largest toy company is a must-listen for anyone who cares about kids, culture and play.
In the Endcap, Chris & Richard talk about how the separation of kids and the lack of schoolyard influence may impact the toy industry this year. (41 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Richard North, CEO of WOW! Stuff on Innovation, Licensing and Thriving in the Pandemic World
September 28, 2020
Richard and Chris catch up with the busy Richard North, one of the founders of Wow! Stuff from his car on a busy London street and they talk about the growth of the company, the challenges and opportunities of working in the world of Covid...and the innovative product launching in October that's set to help the company make it through these challenging times. From a strategy that leverages hot properties to outrageously creative product, and a company that's pulling together, you'll be entertained and inspired by this conversation and Richard. (45 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Alex Tongue, CEO of Vango Toys on Entrepreneurship, Innovation & the Power of Social Media
September 21, 2020
Join Richard and Chris as we continue our series on Upstarts and Innovators with a conversation with Alex Tongue, CEO and founder of Vango Toys. Hear how this 27-year-old entrepreneur took the tremendous risk to start a new toy company even in a pandemic and the success of his first product, The Upside Down Challenge. Richard, Chris and Alex talk about the power of social media, how it's upending promotion and driving sale, its use and how to judge its effectiveness. Alex represents a new generation of toymaker, and we're excited to bring you his story and insights.
In The Endcap, Richard and Chris discuss the current political state of Tik Tok and WeChat. It's a fluid situation with many implications for the toy business, and toy marketing. (36 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Chris Down, CDO Mattel on the Strategies of a Design Led Company
September 14, 2020
Join Richard and Chris in an engaging and lively conversation with Mattel's Chief Design Officer, Chris Down as they discuss Mattel's evolution into an increasingly design-led company, strategies and practices for dealing with Coronavirus and a look at the future of content. Down's experience and passion are evident in this segment, and you'll want to listen in.
In the Endcap, Chris and Richard talk about the many variables shaping the toy business in Q4, including the "Bah-Humbug Factor." Find out what that is. (6 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Ken Lewis: An Industry Veteran Talks about the Past, Present and Future of the Toy Industry
September 8, 2020
Richard and Chris talk to industry veteran Ken Lewis, CEO of 4Kidz, Inc. Ken is a second-generation toy executive who literally grew up in the business and shares his insights about how the business has changed, what the present situation represents, and how he's looking ahead. Get an inside look at a career characterized by innovation, market-responsiveness and a keen understanding of what makes good play.
In the Endcap, Chris and Richard talk about what it means that New York Toy Fair has been postponed and what the implications are for the industry both historically and in responding to the current situations. (35 minutes)
The Playground Podcast is supported by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Jo Hall, CCO Toys "R" Us Asia: An Inside Look at a Merchandising Powerhouse
August 31, 2020
Join Richard and Chris as they talk with Jo Hall, Chief Commercial Officer for Toys "R" Us Asia. Jo, a beloved industry veteran, shares her insights on what's made TRU Asia such a success over so long, their rapid response to the pandemic and perspectives on the international toy business. Hall, is dynamic and passionate personality whose love of the business is matched only by her strategic thinking, team building, and drive to serve kids and families. You won't want to miss this lively conversation.
In an extended Endcap, Chris & Richard discuss an incendiary article about the new TRU Kids and Amazon deal in U.S. from Forbes, Richard's response in Global Toy News, changing business environments that make make this worth the risk, and the dangers of the current move towards "clickbait reporting." (40 minutes)
The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Mastermind Toys New CEO Sarah Jordan: On Leadership, Innovation, Service and Excellence
August 24, 2020
Richard and Chris speak with Sarah Jordan, the new CEO of Canada's Mastermind Toys. Taking the reins in January of 2020, Jordan has had to deal with a pandemic, as well as keeping the nearly 40-year-old iconic chain vital and vibrant in this time. Jordan talks about her customer-facing strategies, emphasis on employees and how their mantra, "Play is kids work," inspired by Maria Montessori, has allowed them to be more than competitive; it's empowered them to grow and continue to excel in the current marketplace.
Jordan's enthusiasm and vision is inspiring, and if you'd like the inside story on how Mastermind continues to find the best toys, maintain its loyal customer base, and continue expanding, you'll want to listen in.
In The Endcap, Chris and Richard talk about how remote work may be been a lifesaver in this time, but its long-term prospects may not be as often promoted.(41 minutes)
The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy and KidStuff Public Relations.
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Ronnie Frankowski, CMO Moose Toys: Innovation, Insight and Coping with Covid from Down Under
August 17, 2020
Join Richard & Chris for a light hearted, but substantive conversation with Ronnie Frankowski, CMO of Moose Toys. Hear how the company has managed growth and expansion while maintaining its creative culture. From current promotional successes to leveraging toys as IP and entertainment, you'll want to hear Frankowski's take on where they've been, where they're going...and a positive outlook on the back half of the year. (38 minutes)
The Playground Podcast is sponsored by Global Toy Experts, The Toy Guy and KidStuff Public Relations.