Barbie, YouTube, Dallas and More: Current Toy Industry Issues
October 30, 2019
Listen as Richard and Chris engage in a wide-ranging conversation talking about current issues in the toy industry. They'll discuss the state of Barbie and what's behind her resurgence, marketing, what the changes at YouTube might mean for toy companies, and the changes in the selling process as Los Angeles emerges as a destination for showrooms and buyers.
The Inside Story: Content, Entertainment, Kids & More. A Conversation With the Head Writer of Paw Patrol
October 15, 2019
Chris sits down with Ursula Ziegler, head writer of the smash hit Paw Patrol. Recorded in June, this episode talks about kids' entertainment, creating powerful content, the role of toys in entertainment and much more. Listen in and hear about what makes content that kids return to...and that drives toy sales.
As Paw Patrol's seventh season is in development, hear about what makes this a success as well as important things to consider for anyone who wants to create successful kid-directed content.
Staying Safe, Avoiding Counterfeits and More for Q4:
A Conversation with the Toy Association
October 2, 2019
Richard and Chris chat with Adrienne Aappell and Rebecca Mond of the Toy Association. They talk about battling aggressive NGO's and their "dangerous toy" lists, the consumer safety site Play Safe (www.playsafe.org), a new white paper on avoiding online knock-offs The Real Threat of Fake Toys, and a bit of fun coming up in the holiday season.
A Conversation with Charles Albert, CEO Creativity, Inc.
September 24, 2019
Join Richard and Chris as they talk with Charles Albert of Creativity, Inc. In an expansive discussion, Charlie shares his thoughts on dealing with the dynamic toy industry particularly with regard to the role of his company as a bridge between the digital and the analog worlds of toys. He shares insights on innovation and success stories about adding sounds and technology including what's worked in the past and how to be prepared for the future.
Tariffs, China & The Dynamics of an Uncertain Market: A Conversation with Jay Foreman CEO of Basic Fun
September 12, 2019
Chris and Richard sit down with Jay Foreman, industry veteran and CEO of Basic Fun. With more than 30 years of working with China, Jay has a unique perspective on the current trade situation. Listen as he shares his unfiltered, unabashed opinions and insights into the reality of what's going on and its implications for the toy business and the economy.
Jay's bold point of view needs to be heard by everyone not just in the toy industry but who is doing business in China. Jay shares his clear-eyed assessment and straightforward approach to the realities of an industry facing uncertainty and turmoil.